EMPELVIC CUSHION

Founded by Gry Senderovitz, a Danish midwife; worked with many people experiencing pelvic floor issues such as incontinence, prolapse and vaginismus (or pain during penetration). She began to collect feedback on her patients’ experience with the exercises and noticed clear links in their feedback. Many people she spoke to were performing Kegel exercises but were unable to interact with the right muscles – in essence, tightening everything but the pelvic floor. Some felt no feedback from the muscles, and this led many to give up exercising altogether for lack of progress.

Gry took the knowledge she obtained on Kegels, their benefits, and their issues, and evaluated it with a modern approach to health – namely, a sense of coherence, a term coined by Aaron Antonovsky to describe how we gain clarity and sense out of adversity. Antonovsky’s approach shows that to fully understand health issues and actually feel healthy, we need meaningfulness, manageability, and comprehensibility. To connect and cooperate with the pelvic floor, you need to feel safe, and the brain needs to engage with it. Simple? Not so much. From this sense of coherence, Empelvic was born.